The internet provides brands with incredible opportunities to truly connect with consumers. However, its fast-changing landscape is also fueling growing concerns, specifically on using and sharing personal data to third parties without the consent of the consumer.
What Is Internet Law?
Internet law refers to legal principles and legislations that govern the use of the internet in all its forms. It usually encompasses principles from other legal fields, such as internet marketing law and data privacy.
The US has a myriad of internet marketing laws that ensure truthful online advertising and privacy. In general, there are three areas that online marketers have to be concerned about: data collection, intellectual property issues, and marketing regulations of the Federal Trade Commission.
Depending on the laws and policies they have to comply with, website operators even have to specify how consumers can change the way organizations collect, store, or share consumer data. Operators may also have to disclose the rights of consumers to request data deletion or to opt-out of the sale of personal information.
There are existing federal and state laws that govern privacy policies